Starbucks CEO Promises to Return to Coffee Roots

New Starbucks Chief Vows to End 'Drift'

Laxman Narasimhan, the new CEO of Starbucks, has promised to bring the company back to its coffeehouse roots. He says that the company has "drifted" away from its core values in recent years and that he plans to make changes to refocus the company on coffee.

Narasimhan's comments come as Starbucks faces increasing competition from other coffee chains, such as Dunkin' Donuts and Tim Hortons. In recent years, Starbucks has expanded its menu to include food items, such as sandwiches and salads. The company has also opened up more drive-thru locations, which has led to some criticism that it is becoming more like a fast-food chain than a coffeehouse.

Narasimhan's plans to refocus Starbucks on coffee include:

• Investing in new coffee equipment and training for baristas
• Expanding the company's coffee menu
• Opening up more coffeehouses in urban areas
• Improving the company's customer service

Narasimhan's comments were well-received by Starbucks shareholders. The company's stock price rose by 3% in the wake of his announcement.

Analysts Weigh In

Analysts say that Narasimhan's plans are a step in the right direction for Starbucks. They say that the company has lost some of its focus on coffee in recent years and that Narasimhan's plans will help to bring the company back to its roots.

"Starbucks has drifted away from its core values in recent years," said one analyst. "Narasimhan's plans will help to bring the company back to what made it successful in the first place."

Conclusion

Starbucks' new CEO has promised to bring the company back to its coffeehouse roots. He says that the company has "drifted" away from its core values in recent years and that he plans to make changes to refocus the company on coffee. Analysts say that Narasimhan's plans are a step in the right direction for Starbucks.